Success stories

As an up and coming brand in Ireland, the challenge was to launch The Big Escape across the UK, increase awareness and sell tickets online.

The Big Escape is an interactive outdoor escape experience and the initial plan was to roll out the brand across 30 different locations for three months starting in February 2020.

Boxed Off was tasked with building the brand, increasing awareness and, ultimately, boosting ticket sales for a new touring leisure attraction.

The Labyrinth Challenge is the world’s longest, continuous, inflatable obstacle course and Boxed Off met with the organisers in the build up to the first of 16 events that would take the giant course on a four-month summer tour across the UK.

In November 2016 Boxed Off was engaged by Flip Out Chichester to launch the county’s biggest trampoline park which was scheduled to open in early 2017.

The focus of Boxed Off’s campaign was a series of press releases from the initial news to announce it was happening, to revealing the date, organising the media preview and managing the opening day ribbon cutting launch event in February, which was attended by track and field legend Sally Gunnell OBE.

The agency was initially engaged to organise the announcement of the deal and launch the new brand in March 2016.

The £1.5m Mattel Play! Liverpool is the first attraction of its kind in Europe and features iconic children’s brands Thomas & Friendsᵀᴹ, Bob the Builderᵀᴹ and Fireman Samᵀᴹ.