Launching The Big Escape leisure brand during a pandemic


As an up and coming brand in Ireland, the challenge was to launch The Big Escape across the UK, increase awareness and sell tickets online.

The Big Escape is an interactive outdoor escape experience and the initial plan was to roll out the brand across 30 different locations for three months starting in February 2020.

The game was successfully launched in 8 locations before lockdown was announced in March.

This led to launch of the Big Escape Live, a socially distanced version of the game, which could be played in groups or at any time depending on tier restrictions in any particular location.

The game was positioned as a safe, outdoor family activity with free tickets offered to NHS workers.


The initial campaign achieved more than 25 pieces of coverage in local and regional print, broadcast and online media.

A further 50 pieces of coverage followed with highlights including features in The Press and Journal, The Glasgow Herald, Newcastle Chronicle, Birmingham Mail, Liverpool Echo and the Reading Chronicle. Broadcast interviews on BBC Radio Tees, Newcastle, Norfolk, Nottingham, Manchester, Merseyside and Three Counties were also secured.

Bloggers and influencers were also targeted with positive reviews published on several sites including Raring2go.

What the client says

“I have worked with Richard and Boxed Off on two occasions and the agency has delivered every time. Richard’s knowledge and work ethic are fantastic and he is relentless in chasing down opportunities. I am planning on working again with Richard and Boxed Off on a new project from April 2021.”

Mark French, Director, Creative Events.