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How we launched new brand Mattel Play! Liverpool

The Boxed Off team at the opening of Mattel Play Liverpooll

Since opening its doors in March 2016, thousands of families have already visited Mattel Play! Liverpool. Boxed Off helped announce and launch the new brand and attraction in October 2015, building anticipation and excitement until its official opening.

Despite it being a completely new brand, by the time it opened Boxed Off had secured more than 120 pieces of media coverage and over 50,000 social media shares.

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