Tens of thousands of people visited the DreamWorks Lights lantern experience when it made its UK debut in Liverpool at the iconic St George’s Hall.
Boxed Off was appointed to handle PR for the spectacular including the initial announcement which received front page coverage in the city and saw 5000 tickets sold in the first 24 hours and thousands of social media shares.
We also achieved national print coverage, extensive features on regional radio and television as well as hundreds of online articles.
The show featured the animated stars Shrek, Kung-Fu Panda and Madagascar and huge inflatable dragon was suspended from the Grade 1 listed building’s ceiling and a giant inflatable Shrek also appeared on the Hall’s roof.
The event was hailed a great success by the city council who partnered with Heritage Great Britain to bring the event to Liverpool.