North West PLC brings Shaun the Sheep attraction to Land’s End

The half a million pound experience, which is a joint venture between Aardman Animations and Heritage Great Britain, is the latest investment by the Liverpool based operator.

It’s being hailed by tourism chiefs in Cornwall as a “national brand” showing “significant confidence” in the region.

The iconic Land’s End signpost was also rebranded to mark the occasion.

Aardman co-founders Peter Lord CBE and David Sproxton CBE joined Heritage Great Britain directors to witness the famous signposts transformation.

Allan Leech, CEO, Heritage Great Britain said:

“The Shaun the Sheep Experience is part of a significant investment programme across all of our sites including The Needles landmark attraction in the Isle of Wight and Snowdon Mountain Railway.”

David Sproxton CBE from Aardman said:

“We’re delighted to partner with Heritage Great Britain who has a strong track record of running successful attractions.”

Malcolm Bell, Head of Visit Cornwall said:

“The Shaun the Sheep experience offers a new dimension to one of Cornwall’s most iconic landmarks.

“This investment represents significant confidence in Cornwall and to have a national brand such as Aardman Animations in Cornwall is a major coup.

“I’m sure it will attract many new visitors to Land’s End both young and young at heart.”

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