An intensive PR and social media campaign was required to launch the world’s longest inflatable obstacle course – The Labyrinth Challenge – and support the event at 15 different locations across the UK. Boxed Off’s experience with days out attractions proved crucial in getting journalists to have a go on the course as well as securing hundreds of pieces of print, broadcast and online coverage. The agency’s social media team was extremely responsive and able to deal with out of hours’ queries from the public. The whole team did a top job.